Market Intelligence Professional

Steffen
Guldner

I help companies understand markets, customers, and competitors better - as a foundation for data-driven decisions, strong products, and effective marketing strategies.

MIMarket Intelligence
4Focus areas
360°Market, customer, and competition
RhinelandBased in Düsseldorf

Profile

Translating data into clear decisions: I combine analytical depth with business understanding in marketing, product management, market research, and innovation management.

Translating data into clear decisions

With international experience in strategic marketing, product management, market research, and innovation management, I combine analytical depth with business understanding.

My focus is on preparing relevant market, price, customer, and competitive information, determining market sizes and potential, and deriving concrete recommendations for growth, positioning, and portfolio decisions.

Expertise

What I bring: structured intelligence work from research to actionable recommendations.

Understanding markets, trends, and competitors

Structured analysis of markets, market sizes, potential, trends, competitors, and customer groups to make relevant developments visible and assessable.

Creating decision foundations

Consumer, market, and competitive research as a foundation for data-driven decisions and robust recommendations.

Deriving positioning and market strategies

Target group understanding, positioning, and derivation of concrete market strategies with a focus on growth, customer value, and competition.

Focus Areas

Four areas where information becomes orientation, and orientation becomes concrete decisions.

Consumer & Market Intelligence

Structuring customer, market, and trend information, determining market sizes and potential, and making them usable for robust decisions.

Market & Customer

Competitive Analysis

Analyzing competitive landscapes, positioning, prices, and product offerings and translating them into clear implications.

Competition

Strategic Marketing

Using market and target group understanding to derive positioning, messages, and effective marketing strategies.

Marketing

Product & Portfolio Management

Preparing product and portfolio decisions with a view to market potential, customer value, and differentiation.

Portfolio

Contact

For professional exchange on market intelligence, competitive analysis, research, or strategic marketing, I look forward to hearing from you.